We are here to prove the Status Quo of Fashion wrong.
Upcoming Workshop: Knitwear Inside Out
May 5 – May 7 2025
Do you want to explore every aspect of knitwear development and production—from design to industrial manufacturing—to create innovative and sustainable collections?
This workshop is ideal for Textile Designers and (Junior) Fashion Designers looking to develop their knitwear skills, as well as Fashion Buyers wanting to understand sustainable knitwear production strategies.
You don’t need prior experience in machine knitting or knitwear programming—we'll cover the fundamentals. If you already have some knowledge, you can quickly advance.
SHIFT offers a space to create, implement and scale sustainable futures for fashion @Bikini Berlin.
We empower brands, retailers, and manufacturers to explore and adopt new approaches to designing, producing, selling and experiencing fashion.
Still designing, making, selling, stocking, wasting?
Shift your process: Build smarter collections, optimize full-price sell-through, and expand your market – all while delivering exactly what your customers want, when they want it.
Still worried about markdowns?
Shift perceptions: Build new customer experiences, connect your store directly to agile production platforms, sell exactly what people want and boost brand loyalty.
Still stuck in technology?
Shift your potential: Bridge the gap between digital design and physical production, refine user experiences, and empower your team with our workshops, and upskilling programs to stay competitive.
Still moving linear?
Shift the sourcing strategy: Explore our material library, enable circular product loops, and collaborate with pioneering material manufacturers to achieve full transparency.
Still working manually?
Shift your framework: Integrate cutting-edge technology into connected production environments, such as microfactories, to drive progress and set new standards in the fashion industry.
March 13 / 5–7 pm / Grand Opening / @Bikini Berlin
SHIFT happens!
Supported by:
Showcases:
We are SHIFT:
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Marte Hentschel
Co-CEO at VORN is a sustainability strategist enabling transformative business models.
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Friederike Pfeffer
The founder and CEO of ito ito is a knitwear and materials expert driving sustainable production and digital transformation in fashion through ito ito and SHIFT Microfactory.
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Oliver Lange
Co-CEO at VORN, is a retail enthusiast, innovation rebel and a transformational leader obsessed with making businesses more sustainable.
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Florian Pfeffer
Florian Pfeffer is co-founder of ito ito connecting digital technologies with purpose. He believes in the concept of »Total Beauty« – respecting life, enriching people and pushing the limits of what’s possible.
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Francesca Pedrini
MA graduate in Fashion Knitwear Design from Nottingham Trent University with six years of experience at Knitwear Lab Amsterdam and Prada Group Milan. Starting February, she will lead the Microfactory's Knit Studio, driving innovation in automated knitting solutions.
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Vera Burany
R&D Specialist at the Microfactory, drives sustainable innovation by uniting design expertise, industry experience, and a human-centered approach.
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Mathias Gebauer
Space and Microfactory Manager at VORN, is constantly exploring the intersection of sustainability and digital innovation. With an interdisciplinary background in tech and management, when not out exploring nature on his bike, he is making sure the wheels of the VORN innovation labs are spinning smoothly.
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